Indianapolis, IN - On June 15, 2025 - The Indiana State Police (ISP) is hitting the road with NTT INDYCAR SERIES driver Felix Rosenqvist as part of a bold recruitment campaign built around a simple but powerful message: “We meet you where you are.”
From racing venues in Detroit, Michigan to Newton, Iowa and beyond, ISP Troopers are traveling alongside Rosenqvist to connect with potential recruits and share the mission, values, and opportunities of one of the nation’s most respected law enforcement agencies.
This innovative partnership showcases the ISP brand to a national audience by capturing the ISP logo on Rosenqvist’s helmet through onboard driver-view cameras. Combined with broadcast and social media coverage, as well as meaningful in-person engagement, ISP connects with fans at key races on the 2025 INDYCAR SERIES schedule. Recent stops have included Detroit, with upcoming events scheduled in Madison, Illinois; Plymouth, Wisconsin; Lexington, Ohio; Newton, Iowa; and Lebanon, Tennessee.
“We’re committed to meeting the next generation of Troopers, Capitol Police Officers, and Professional Staff members right where they are—at events they care about, in cities they live in, and through the platforms they use every day,” said Deputy Superintendent Shea Reliford. “Felix Rosenqvist shares our values of leadership, determination, and service, and together we’re creating new opportunities to connect with the public in an authentic way.”
Felix Rosenqvist, currently sixth in the championship standings, recently celebrated his 100th career INDYCAR start and remains a fan favorite. With the ISP logo prominently featured on his helmet and with onboard camera coverage airing on FOX broadcasts and the INDYCAR app, Rosenqvist is helping ISP raise awareness about the benefits of a career in public service.
“I’m honored to represent the Indiana State Police,” Rosenqvist said. “The qualities that define a strong race team—teamwork, discipline, and leadership—are the same values that define the ISP. I’m proud to support their mission to inspire future officers and show fans what a career in law enforcement can offer.”
The campaign goes beyond branding - it focuses on direct impact. At each race, ISP Troopers will connect with fans by providing recruitment information, answering questions, and sharing stories that emphasize on pride and purpose of serving with the Indiana State Police.
For more information about career opportunities with the Indiana State Police, visit IndianaTrooper.com and on Facebook, X, and Instagram.
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